March 30, 2026 · 13 min read
How to Pay Influencers for App Installs (Without Wasting Money)
CPI, revenue share, or hybrid? Here's how to structure influencer payments so you're rewarding quality installs, not just volume.
Blog
Guides on mobile app affiliate marketing, attribution, and creator campaigns.
March 29, 2026 · 14 min read
Influencer Attribution for Mobile Apps — How It Actually Works
Connecting an influencer's content to an app install is the hardest problem in mobile marketing. Here's the technical reality of how attribution works in 2026.
March 28, 2026 · 12 min read
What Is a Creator Attribution SDK and Why Does Your App Need One?
A creator attribution SDK connects app installs to the creators who drove them. Here's what it does, how it works, and what to look for when choosing one.
March 28, 2026 · 6 min read
Stop Using Custom Product Pages to Track Your UGC Creators
Apple Custom Product Pages were built for A/B testing, not creator tracking. Here's why the workaround is costing you creators and data.
March 27, 2026 · 9 min read
How to Track Which Influencer Drove Your App Installs
Influencer campaigns drive app downloads, but most teams can't tell which creator actually drove which install. Here's how to fix that with per-creator attribution.
March 26, 2026 · 11 min read
Why Creator Marketing Works Better for Subscription Apps
Subscription apps have a unique advantage with creator marketing — recurring revenue means a single referred user keeps paying. Here's how to use that.
March 26, 2026 · 8 min read
Why Influencer ROI Tracking Breaks for Mobile Apps (And How to Fix It)
UTMs, discount codes, and Shopify integrations work great for web. But if your product is a mobile app, none of that applies. Here's what actually works.
March 25, 2026 · 10 min read
How to Measure UGC ROI for Your Mobile App
Most teams can't answer "is our UGC working?" Here's how to measure creator content ROI with actual revenue data instead of vanity metrics.
March 24, 2026 · 10 min read
How to Track Which UGC Actually Drives App Installs
Most teams spend on UGC creators but measure results in aggregate. Here's how to attribute every app install back to the specific creator and piece of content that drove it.
March 18, 2026 · 12 min read
How to Set Up an Affiliate Program for Your Mobile App (2026 Guide)
A practical guide to launching a mobile app affiliate program — commission structures, mobile attribution, and recruiting creators who actually move the needle.
March 15, 2026 · 10 min read
App Install Attribution Without IDFA in 2026
IDFA-based attribution is effectively dead on iOS. Here's what that means for app developers running affiliate programs, and what to look for in a modern attribution solution.
March 12, 2026 · 9 min read
Appfiliate vs AppsFlyer vs Branch: Which Is Right for Creator Campaigns?
An honest comparison of mobile attribution platforms for app developers running affiliate and creator programs. Different tools for different jobs.
March 8, 2026 · 9 min read
Why I Think Creator Marketing Beats Paid Ads for App Growth
Paid ads rent attention. Creator marketing borrows trust. Here's why the economics favor affiliates for most app developers — and why it's not a slam dunk.
March 5, 2026 · 8 min read
Custom Product Pages Are Not an Affiliate Program
Custom Product Pages are great for A/B testing, but they fall short as an affiliate tracking solution. Here's what they can and can't do, and what you need instead.