About Appfiliate

Why we exist

Mobile app marketing is broken. Developers pay thousands for ad campaigns with murky attribution, while creators who genuinely influence downloads go untracked and unpaid. Enterprise MMPs like AppsFlyer and Branch cost a fortune and take days to set up — overkill for teams that just want to know which creators drive results.

We built Appfiliate to fix that. A purpose-built, developer-first platform that gives you deterministic install attribution, per-source analytics, and automated payouts — without requiring IDFA, ATT prompts, or a six-figure contract. Whether you're tracking creators, email campaigns, landing pages, or partner links, Appfiliate attributes every install to the right source.

The problem we solve

Before Appfiliate, app developers had two options for tracking affiliate-driven installs: enterprise attribution platforms that cost $500+/month and require weeks of integration, or spreadsheets and UTM links that give you aggregate data at best and zero per-creator visibility.

Neither option gives creators what they need: a real-time dashboard showing their clicks, installs, and earnings. Without that transparency, creators lose trust, stop promoting, and move on. Developers lose their best growth channel because they couldn't show creators the numbers.

Appfiliate sits in the middle. Accurate attribution with native SDKs, creator dashboards that update in real time, and automated commission calculations — all for a fraction of what enterprise platforms charge. Setup takes minutes, not days.

What we believe

• 1.Attribution should be accurate. Native SDKs for every major platform. Deterministic matching on Android via the Install Referrer API. Advanced fingerprinting on iOS. No guessing, no probabilistic models that degrade over time.
• 2.Creators deserve transparency. Every creator who promotes your app should see exactly how many installs and how much revenue they drove — in real time, not in a monthly spreadsheet. That transparency builds trust, and trust keeps creators promoting.
• 3.Privacy and accuracy aren't trade-offs. We don't use IDFA or require ATT prompts. Our attribution methods work without any Apple advertising identifiers, which means a simpler user experience and no impact on your opt-in rates.
• 4.Developer tools should be simple. Integration should take minutes, not weeks. Documentation should be clear and complete. SDKs should be lightweight with zero external dependencies. If it takes more than a sprint to set up, something is wrong.

Built for developers

Appfiliate supports iOS (Swift), Android (Kotlin), Flutter (Dart), and React Native (TypeScript). Our SDKs are open source on GitHub, our docs are thorough, and our API is RESTful. Each SDK is under 200KB with no external dependencies (except the Install Referrer library on Android). We build tools the way we'd want to use them.

Appfiliate also integrates with popular subscription platforms — RevenueCat, Superwall, Adapty, Qonversion, and Stripe — so you can automatically track purchases, renewals, and cancellations without writing additional code.

How it works

The process is straightforward: add your app in the Appfiliate dashboard, integrate the SDK (two lines of code), and invite creators. Each creator gets their own tracking link and a login to their personal dashboard. When a user taps a creator's link and installs your app, the SDK calls trackInstall() on launch and we match that install back to the source. From there, you see per-source analytics, creators see their performance, and commission payouts are calculated automatically.